Interview to Smartive’s CEO Jordi Cusidó at Innovation Origins Start-up of the day: smart technology for more energy efficiency.
Smartive expands the activity in the UK. The new branch SMARTIVE UK Ltd is based in London and Cristian Lopez has been appointed as CEO. The company has also become member of the Renewable UK association.
The UK branch is a new milestone in the Smartive international expansion after the first contracts in Portugal and after signing a contract with the German company Innogy, one of Europe’s top renewable energy generators, and one of the most experienced offshore renewables companies.
Cristian Lopez has been developing his career in business development in the renewable energy for more than two decades. He has been cooperating with Smartive since 2017 as a Board Advidsor. Prior to that Cristian was Regional Sales Manager at Alstom Wind (former Ecotecnia) being responsible for the sales activity in North Europe and Iberia until 2016. He previously worked in distributed energy sector. He holds a BS in energy technology engineering from the Universitat Politècnica de Catalunya and an MS in Marketing and Commercial Management from EADA business school.
Cristian said “The wind energy in the UK is a natural market for new solutions around O&M cost reduction and production maximization, having some of the most important worldwide operators, an increasing average age of the onshore fleet of 8 years and an increasing pressure on renewable electricity price margins. Our platform SmartCast for turbine failure prediction based on advanced algorithms and cloud computing and our new SmartAudit health reporting service are developed to help the operators to maximize the production”.
Jordi Cusidó Ph.D., CEO of Smartive said “We are fully committed in the long-term with the UK. The UK is the leading market in offshore wind and the third global wind energy market in Europe after Germany and Spain. The new branch will focus on the main wind farm operators and will take advantage of the massive local ecosystem to develop & introduce new digital solutions for the renewable energy operators”.
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